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Marketing: A Complete Guide
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Bibliographic Detail
Publisher Palgrave Macmillan
Publication date July 4, 2003
Pages 556
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780333994375
ISBN-10 033399437X
Dimensions 1.25 by 6.25 by 9.25 in.
Weight 1 lbs.
Availability§ Publisher Out of Stock
Published in Great Britain
Original list price $89.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.


Editions
Hardcover
Book cover for 9780333994368
 
from Palgrave Macmillan (July 1, 2003)
9780333994368 | details & prices | 556 pages | 6.25 × 9.25 × 1.25 in. | 2.15 lbs | List price $99.95
About: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
Paperback
Book cover for 9780333994375
 
The price comparison is for this edition
from Palgrave Macmillan (July 4, 2003)
9780333994375 | details & prices | 556 pages | 6.25 × 9.25 × 1.25 in. | 1.95 lbs | List price $89.00
About: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

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