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The Customer Management Scorecard: Managing Crm for Profit
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Book cover for 9780749438951
from Kogan Page Ltd (January 1, 2003)
9780749438951 | details & prices | 428 pages | 7.75 × 9.75 × 1.25 in. | 2.50 lbs | List price $65.00
About: Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment.