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The Customer Management Scorecard: Managing Crm for Profit
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date January 1, 2003
Pages 428
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780749438951
ISBN-10 0749438959
Dimensions 1.25 by 7.75 by 9.75 in.
Weight 2.50 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $65.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.


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Hardcover
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from Kogan Page Ltd (January 1, 2003)
9780749438951 | details & prices | 428 pages | 7.75 × 9.75 × 1.25 in. | 2.50 lbs | List price $65.00
About: Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment.

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