Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone. (view table of contents)

Product Description: This work provides advice on how to plan, conduct and analyze social surveys. It emphasizes the links between theory and research, the logic and interpretation of statistics, and the practices of social research. The fifth edition includes a new chapter on ethics and a glossary...read more

Product Description: What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors...read more (view table of contents, read Amazon.com's description)

Product Description: Noted survey experts present recent developments in telephone survey techniques from around the world, describing work in commercial settings, academic research, and governmental statistical agencies. There are reports from the United States, several European countries, and Australia on trends in coverage of household populations, effects due to mode of data collection, and the state of the art in technology...read more (view table of contents, read Amazon.com's description)

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Product Description: How are we, as members of a society, informed of conditions that affect our social welfare? How does the government register the impact of its actions on its citizens? The turbulent 1930s saw the emergence of sample survey research as an increasingly valuable technique of social inquiry...read more

Frosty the Snowman arranges to bring back the cold for one day so that his friend Mary, who was sick all winter, can play with him in the snow

Product Description: Aimed at aiding researchers to improve their data's quality, Computer-Assisted Interviewing helps readers identify the possibilities and difficulties which arise in computer-assisted interviewing. The author annotates samples of actual research questionnaires so that readers can compare the usual paper questionnaire against the extra statements needed for clear computer-assisted interviewing...read more

Product Description: WILEY-INTERSCIENCE PAPERBACK SERIES The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists...read more

Product Description: The answers to questions on a wide variety of social and political issues from more than 25,000 respondents are contained in the General Social Survey (GSS) data base. The authors, who have directed the GSS since its inception, have set out to enable social scientists to exploit this large data set more effectively...read more (view table of contents, read Amazon.com's description)

Product Description: Income, employment, family composition, health and retirement - are all topics on which the Panel Study of Income Dynamics (PSID) has annually gathered information from more than 4,800 US households. Hill sets out to make this wealth of data more accessible to researchers by reviewing key analysis issues and identifying key variables for the user...read more (view table of contents, read Amazon.com's description)

Product Description: Book annotation not available for this title Title Summated Rating Scale ConstructionAuthor Spector Paul E Publisher Sage PubnsPublication Date 19911126Number of Pages Binding Type PAPERBACKLibrary of Congress 91036161

The social survey has become an essential tool in modern society, providing crucial measurements of social change, describing social life, and guiding government policy. But the validity of surveys is fragile and depends ultimately upon the accuracy of answers to survey questions. As our dependence on surveys grows, so too have questions about the accuracy of survey responses.Authored by a group of experts in cognitive psychology, linguistics, and survey research, Questions About Questions provides a broad review of the survey response problem. Examining the cognitive and social processes that influence the answers to questions, the book first takes up the problem of meaning and demonstrates that a respondent must share the survey researcher’s intended meaning of a question if the response is to be revealing and informative. The book then turns to an examination of memory. It provides a framework for understanding the processes that can introduce errors into retrospective reports, useful guidance on when those reports are more or less trustworthy, and investigates techniques for the improvement of such reports. Questions about the rigid standardization imposed on the survey interview receive a thorough airing as the authors show how traditional survey formats violate the usual norms of conversational behavior and potentially endanger the validity of the data collected.Synthesizing the work of the Social Science Research Council’s Committee on Cognition and Survey Research, Questions About Questions emphasizes the reciprocal gains to be achieved when insights and techniques from the cognitive sciences and survey research are exchanged."these chapters provide a good sense of the range of survey problems investigated by the cognitive movement, the methods and ideas it draws upon, and the results it has yielded." —American Journal of Sociology

Product Description: This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work...read more (view table of contents, read Amazon.com's description)

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Product Description: This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications...read more

Product Description: The goal of this book is to demystify the subject of public opinion. Written in easy to understand language, the text gives an introduction to the study of public opinion, discusses the history of opinion research, moves into a brief introduction of survey methods and finally, covers pollsters as they relate to politics as well as how new technologies affect public opinion research...read more

Statistics in Practice, A new series of practical books outlining the use of statistical techniques in a wide range of application areas: Human and Biological Sciences Earth and Environmental Sciences Industry, Commerce and Finance Covering both survey sampling and survey analysis, the authors aim to provide the reader with a unified coverage of the practical tools of basic and more advanced survey sampling and estimation. Contents include: Sampling design. The design effect statistic. Use of auxiliary information. Methods for handling missing data. Variance and covariance estimation. Design-based analysis of frequency tables. Multivariate methods for complex surveys. Fully worked examples and case studies taken from official statistics and real surveys on health and social sciences are used to illustrate the various methods. Additional case studies are presented covering a range of topics such as business surveys, socio-economic surveys and educational surveys. Selected commercially available software packages for complex surveys are discussed with demonstrations using data from the case studies. Intended primarily for those involved in the planning, implementation or analysis of descriptive or analytical surveys and opinion polls, the book will also be of interest to researchers and students in many disciplines. In addition, the book is well suited for use on courses in survey sampling.

Product Description: A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer...read more (view table of contents, read Amazon.com's description)

Product Description: Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish...read more