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Product Description: This volume, edited by authorities on survey research, looks at the changing techniques used to determine and measure cognitive and communicative processes in survey response. A summary and evaluation of these ways of understanding respondents, this book presents developments that should be of use to researchers and students...read more (view table of contents, read Amazon.com's description)

This book introduces the latest methods for assessing the quality and validity of survey data by providing new ways of interpreting variation and measuring error. By practically and accessibly demonstrating these techniques, especially those derived from Multiple Correspondence Analysis, the authors develop screening procedures to search for variation in observed responses that do not correspond with actual differences between respondents. Using well-known international data sets, the authors show how to detect all manner of non-substantive variation from response styles including acquiescence, respondents' failure to understand questions, inadequate field work standards, interview fatigue, and even the manufacture of (partly) faked interviews.

Product Description: Survey methods research--an interdisciplinary approach. Introducing the theory and tools of cognitive aspects of survey methodology (CASM)--a movement that has greatly contributed to the evolving field of survey methods research--this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys...read more (view table of contents, read Amazon.com's description)

A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.

Product Description: Aimed at aiding researchers to improve their data's quality, Computer-Assisted Interviewing helps readers identify the possibilities and difficulties which arise in computer-assisted interviewing. The author annotates samples of actual research questionnaires so that readers can compare the usual paper questionnaire against the extra statements needed for clear computer-assisted interviewing...read more

Product Description: The latest computer assisted methods for survey research Computer assisted survey information collection (CASIC) methods are rapidly replacing traditional "paper and pencil" survey procedures. Researchers now apply computer technologies at every step of the survey process, from automating interviews and computerizing data collection to data capture and preparation...read more (view table of contents, read Amazon.com's description)

Serving as a comprehensive guide for anyone wishing to conduct online survey research, this book fills a considerable niche in the methodological literature. While other research methods texts contain chapters covering online administration of surveys, few adequately address the specific opportunities and challenges inherent in conducting surveys online.

Features the essential methodologies and statistical tools for developing reliable and valid survey questionnaires Modern survey design requires the consideration of many variables that will ultimately impact the quality of the collected data. Design, Evaluation, and Analysis of Questionnaires for Survey Research outlines the important decisions that researchers need to make throughout the survey design process and provides the statistical knowledge and innovative tools that are essential when approaching these choices. Over fifteen years of survey design research has been referenced in order to conduct a meta-analysis that not only unveils the relationship between individual question characteristics and overall questionnaire quality, but also assists the reader in constructing a questionnaire of the highest relevance and accuracy. Among the book's most outstanding features is its introduction of Survey Quality Prediction (SQP), a computer program that predicts the validity and accuracy of questionnaires based on findings from the meta-analysis. Co-developed by the authors, this one-of-a-kind software is available via the book's related Web site and provides a valuable resource that allows researchers to estimate a questionnaire's level of quality before its distribution. In addition to carefully outlining the criteria for high quality survey questions, this book also: Defines a three-step procedure for generating questions that measure, with high certainty, the concept defined by the researcher Analyzes and details the results of studies that used Multitrait-Multimethod (MTMM) experiments to estimate the reliability and validity of questions Provides information to correct measurement error in survey results, with a chapter focusing specifically on cross-cultural research Features practical examples that illustrate the pitfalls of traditional questionnaire design Includes exercises that both demonstrate the methodology and help readers master the presented techniques Design, Evaluation, and Analysis of Questionnaires for Survey Research succeeds in illustrating how questionnaire design influences the overall quality of empirical research. With an emphasis on a deliberate and scientific approach to developing questionnaires, this book is an excellent text for upper-level undergraduate or beginning graduate-level survey research courses in business and the social sciences, and it also serves as a self-contained reference for survey researchers in any field.

A guide to conducting sample survey research, explaining major components such as constructing the survey instrument and administering the entire survey process. The authors explain how to conduct a survey research project and how this method can be applied in various fields.

Product Description: The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects...read more

Product Description: Includes examples of many kinds of survey questions along with reproducible worksheets and checklists to help you develop the best survey for the application. (view table of contents, read Amazon.com's description)

Product Description: The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey research, analyze data, and write up the results, while learning to read and interpret excerpts from published research...read more