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Survey Research Methods
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Bibliographic Detail
Publisher Sage Pubns
Publication date September 5, 2008
Pages 201
Binding Paperback
Edition 4th
Book category Adult Non-Fiction
ISBN-13 9781412958417
ISBN-10 1412958415
Dimensions 0.50 by 5.50 by 8.25 in.
Weight 0.60 lbs.
Availability§ Out of Print
Original list price $52.00
§As reported by publisher
Summaries and Reviews description: Product Description:

The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility.

The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates.

Key Features

  • Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application 
  • Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher 
    Offers in-depth discussion of non-response and sample size issues, especially as they relate to power
  • Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze. Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches
  • Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models

Survey Research Methods, Fourth Edition gives compact, yet comprehensive coverage, making it an ideal companion or beginning text.

Praise for Floyd J. Fowler, Jr. and the previous edition:

"Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience."
―Mark Berends, Vanderbilt University

Book cover for 9780761921905 Book cover for 9780803932937 Book cover for 9780803950481
3 edition from Sage Pubns (September 1, 2001)
9780761921905 | details & prices | 179 pages | 5.50 × 8.50 × 0.50 in. | 0.75 lbs | List price $78.95
2 sub edition from Sage Pubns (March 1, 1993)
9780803950481 | details & prices | 5.75 × 9.00 × 0.75 in. | 0.80 lbs | List price $59.95
Revised edition from Sage Pubns (April 1, 1988)
9780803932937 | details & prices | 160 pages | List price $49.95
Book cover for 9780761921912 Book cover for 9780803932944 Book cover for 9780803950498 Book cover for 9781412958417 Book cover for 9781452259000
5th edition from Sage Pubns (September 18, 2013)
9781452259000 | details & prices | 171 pages | 5.75 × 8.75 × 0.50 in. | 0.55 lbs | List price $60.00
The price comparison is for this edition
4th edition from Sage Pubns (September 5, 2008)
9781412958417 | details & prices | 201 pages | 5.50 × 8.25 × 0.50 in. | 0.60 lbs | List price $52.00
About: The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys.
3 edition from Sage Pubns (August 24, 2001)
9780761921912 | details & prices | 179 pages | 5.25 × 8.25 × 0.25 in. | 0.50 lbs | List price $50.95
2 edition from Sage Pubns (March 1, 1993)
9780803950498 | details & prices | 5.50 × 6.50 × 0.50 in. | 0.50 lbs | List price $26.95
Revised edition from Sage Pubns (March 1, 1988)
9780803932944 | details & prices | 160 pages | List price $21.95

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