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Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context
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Hardcover
from Academic Pr (October 1, 1981)
9780126313505 | details & prices | 6.25 × 9.50 × 1.00 in. | 1.55 lbs | List price $59.00
About: Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
About: Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
Paperback
With Stanley Presser |
Reprint edition from Sage Pubns (March 1, 1996)
9780761903598 | details & prices | 372 pages | 6.25 × 9.25 × 1.00 in. | 1.40 lbs | List price $98.00