Product Description: The authors explain how to find specific, profitable market niches, then target your product or service to them. The mass market has broken into distinct segments and marketers are scrambling to find their niche. This practical, how-to guide shows you how to pinpoint your own niche, and to market it effectively...read more

Product Description: Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish...read more

Analyzes the purchasing psychology of the modern consumer, provides information business managers can incorporate into a successful marketing program, and shows how to identify potential markets

Product Description: An eye-opening discussion on what makes consumers buy and how to use this information to successfully market and sell a product.