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mass media japan marketing matches 3 work(s)
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'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
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Hardcover:
9780824818722 | Univ of Hawaii Pr, August 1, 1996, cover price $44.00
9780700703319 | Routledge, July 4, 1996, cover price $195.00 | About this edition: 'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
Paperback:
9780824818739 | Univ of Hawaii Pr, June 1, 1996, cover price $22.00 | About this edition: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
Examining images of women in Japanese consumerism, this book explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends.
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Hardcover:
9780824817756 | Univ of Hawaii Pr, December 1, 1995, cover price $42.00
Paperback:
9780824817763, titled "Women, Media and Consumption in Japan" | Univ of Hawaii Pr, January 1, 1996, cover price $22.00
9780700703302, titled "Women, Media and Consumption in Japan" | Routledge, October 26, 1995, cover price $73.95 | also contains Women, Media, and Consumption in Japan | About this edition: Examining images of women in Japanese consumerism, this book explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends.
Examining images of women in Japanese consumerism, this book explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends.
Hardcover:
9780700703296 | 1 edition (Routledge, October 26, 1995), cover price $130.00
Paperback:
9780700703302, titled "Women, Media and Consumption in Japan" | Routledge, October 26, 1995, cover price $73.95 | also contains Women, Media, and Consumption in Japan | About this edition: Examining images of women in Japanese consumerism, this book explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends.
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