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By
Brian Moeran
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Bibliographic Detail
Publisher
Univ of Hawaii Pr
Publication date
June 1, 1996
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780824818739
ISBN-10
0824818733
Dimensions
1 by 5.50 by 8.75 in.
Weight
1 lbs.
Original list price
$22.00
Other format details
university press
Amazon.com says people who bought this book also bought:
Shoveling Smoke | Truth, Lies, and Advertising
Shoveling Smoke | Truth, Lies, and Advertising
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Editions
Hardcover
from Univ of Hawaii Pr (August 1, 1996)
9780824818722 | details & prices | 322 pages | 5.75 × 9.00 × 1.25 in. | 1.20 lbs | List price $44.00
from Routledge (July 4, 1996)
9780700703319 | details & prices | 336 pages | List price $195.00
About: 'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
About: 'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
Paperback
The price comparison is for this edition
from Univ of Hawaii Pr (June 1, 1996)
9780824818739 | details & prices | 5.50 × 8.75 × 1.00 in. | 1.00 lbs | List price $22.00
About: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
About: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
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