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A Japanese Advertising Agency: An Anthropology of Media and Markets
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Bibliographic Detail
Publisher Univ of Hawaii Pr
Publication date August 1, 1996
Pages 322
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780824818722
ISBN-10 0824818725
Dimensions 1.25 by 5.75 by 9 in.
Weight 1.20 lbs.
Original list price $44.00
Other format details university press
Amazon.com says people who bought this book also bought:
Shoveling Smoke | Truth, Lies, and Advertising
Summaries and Reviews
Editions
Hardcover
Book cover for 9780700703319 Book cover for 9780824818722
 
The price comparison is for this edition
from Univ of Hawaii Pr (August 1, 1996)
9780824818722 | details & prices | 322 pages | 5.75 × 9.00 × 1.25 in. | 1.20 lbs | List price $44.00
from Routledge (July 4, 1996)
9780700703319 | details & prices | 336 pages | List price $195.00
About: 'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
Paperback
Book cover for 9780824818739
 
from Univ of Hawaii Pr (June 1, 1996)
9780824818739 | details & prices | 5.50 × 8.75 × 1.00 in. | 1.00 lbs | List price $22.00
About: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.

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