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Tables of Contents for A Japanese Advertising Agency
Chapter/Section Title
Page #
Page Count
List of figures, tables and plates
viii
Preface
x
Introduction
1
38
Account Services
39
32
Presentations
71
28
Marketing
99
34
Creative
133
36
Media Buying: Newspapers
169
31
Magazines
200
33
Television
233
43
Conclusion
276
22
Appendix
298
8
References
306
8
Index
314