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A Japanese Advertising Agency: An Anthropology of Media and Markets
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Hardcover
from Univ of Hawaii Pr (August 1, 1996)
9780824818722 | details & prices | 322 pages | 5.75 × 9.00 × 1.25 in. | 1.20 lbs | List price $44.00
from Routledge (July 4, 1996)
9780700703319 | details & prices | 336 pages | List price $195.00
About: 'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
About: 'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
Paperback
from Univ of Hawaii Pr (June 1, 1996)
9780824818739 | details & prices | 5.50 × 8.75 × 1.00 in. | 1.00 lbs | List price $22.00
About: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
About: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.