ISBNs for marketing mathematical models

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marketing mathematical models matches 20 work(s)

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Quantitative Modelling in Marketing and Management

By Jun-huang Huarng (editor)

See complete details on each edition (1 edition listed)

Hardcover:

9789814696340 | 2 edition (World Scientific Pub Co Inc, December 29, 2015), cover price $158.00

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Product Description: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly...read more

By Tammo H. a. Bijmolt, Peter S. H. Leeflang, Koen H. Pauwels and Jaap E. Wieringa

See complete details on each edition (1 edition listed)

Hardcover:

9781493920853 | Springer Verlag, November 13, 2014, cover price $179.00 | About this edition: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models.

Marketing Models: Multivariate Statistics and Marketing Analytics

Product Description: Note: 3rd edition now available. Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions...read more

By Dawn Iacobucci

See complete details on each edition (2 editions listed)

Paperback:

9781502901873 | 2 edition (Createspace Independent Pub, November 1, 2014), cover price $29.95 | About this edition: Note: 3rd edition now available.

9781111525842 | 1 edition (South-Western Pub, September 20, 2012), cover price $67.95 | About this edition: One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts.

Quantitative Modelling in Marketing and Management

By Kun-huang Huarng (editor) and Luiz Moutinho (editor)

See complete details on each edition (1 edition listed)

Hardcover:

9789814407717 | World Scientific Pub Co Inc, December 8, 2012, cover price $148.00

Differential Games in Marketing

By Steffen Jorgensen and Georges Zaccour

See complete details on each edition (1 edition listed)

Hardcover:

9781402076138 | Kluwer Academic Pub, November 1, 2003, cover price $249.00

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

By David J. Reibstein

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Hardcover:

9780137058297 | 2 edition (Financial Times Management, February 3, 2010), cover price $54.99

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

By Mark Jeffrey

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Hardcover:

9780470504543 | John Wiley & Sons Inc, February 8, 2010, cover price $29.95

The Marketing Performance Measurement Toolkit

Product Description: Marketers consistently list improved measurement as one of their top goals, but remain dissatisfied with their capabilities. The Marketing Performance Measurement Toolkit helps break through this logjam by providing step-by-step instructions on how to successfully build a marketing performance measurement system that truly meets established needs...read more

By Richard Hagle (editor)

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Hardcover:

9781933199146 | Racom Communications, March 12, 2009, cover price $39.95 | About this edition: Marketers consistently list improved measurement as one of their top goals, but remain dissatisfied with their capabilities.

Marketing Metrics in Action: Creating a Perfoemance-driven Marketing Organization

Product Description: Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, ""Which numbers?"" Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and addresses those problems with a balance of sound theory and technique and practical application...read more

By Laura Patterson and Koen Pauwels (foreword by)

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Paperback:

9781933199153 | Racom Communications, June 9, 2008, cover price $24.95 | About this edition: Talk about marketing accountability has become almost commonplace.

Statistical Modeling for Management

By Graeme D. Hutcheson and Luiz Moutinho

See complete details on each edition (2 editions listed)

Hardcover:

9780761970118 | Sage Pubns Ltd, March 3, 2008, cover price $174.00

Paperback:

9780761970125 | Sage Pubns Ltd, March 3, 2008, cover price $57.00

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Neil T. Bendle, Paul Farris (editor), Phillip E. Pfeifer and David J. Reibstein

See complete details on each edition (1 edition listed)

Hardcover:

9780131873704 | 1 edition (Pearson P T R, April 21, 2006), cover price $39.99

Bayesian Statistics And Marketing

By Greg M. Allenby, Robert McCulloch and Peter E. Rossi

See complete details on each edition (1 edition listed)

Hardcover:

9780470863671 | John Wiley & Sons Inc, January 11, 2006, cover price $95.99

Marketing Research And Modeling: Progress And Prospects : a Tribute to Paul E. Green

Product Description: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks...read more

By Paul E. Green (editor) and Yoram Wind (editor)

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Paperback:

9780387243085 | Springer Verlag, April 30, 2005, cover price $199.00 | About this edition: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research.

Market Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green

By Paul E. Green (editor) and Yoram Wind (editor)

See complete details on each edition (1 edition listed)

Hardcover:

9781402075964 | Kluwer Academic Pub, November 1, 2003, cover price $239.00 | About this edition: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research.

Building Models for Marketing Decisions

Product Description: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts...read more (view table of contents, read Amazon.com's description)

By Peter S. H. Leeflang, Philippe A. Naert, Michel Wedel and Dick R. Wittink

See complete details on each edition (2 editions listed)

Hardcover:

9780792377726 | Kluwer Academic Pub, May 1, 2000, cover price $459.00 | About this edition: The market environment is changing rapidly.

Paperback:

9780792378136 | Kluwer Academic Pub, July 1, 2000, cover price $169.00 | About this edition: This book is about marketing models and the process of model building.

Lanchester Readings

Product Description: This book presents the interested reader/researcher a collection of all the various papers in the public domain published since Lancher's 1914 contribution. The publisher welcomes and submissions of papers and/or case studies of "Lanchester Strategy" for inclusion in the next edition of the work...read more

By Taikobo Onoda

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Paperback:

9781573210164 | Lanchester Pr Inc, July 1, 1999, cover price $60.00 | About this edition: This book presents the interested reader/researcher a collection of all the various papers in the public domain published since Lancher's 1914 contribution.

Lanchester Theory: Science to Win the Competition

Product Description: We are pleased to publish the English language edition of Dr. Onoda's seminal work on the mathematical derivation of the Lanchester strategy of sales and marketing. Dr. Onoda has woven this theory from diverse areas of game theory, ecology, probability, calculus and a rigorous mathematical derivation of all key Lanchester strategy concepts...read more

By Taikobo Onoda

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Paperback:

9781573210157 | Lanchester Pr Inc, July 1, 1999, cover price $55.00 | About this edition: We are pleased to publish the English language edition of Dr.

Marketing

By J. Eliashberg and Gary L. Lilien (editor)

See complete details on each edition (1 edition listed)

Hardcover:

9780444889577 | Elsevier Science Serials, November 1, 1993, cover price $72.95

Readings in the Analysis of Survey Data

By Robert Ferber (editor)

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Paperback:

9780877571407 | Amer Marketing Assn, March 1, 1980, cover price $20.00

An Economic Approach to a Marketing Decision Model

Product Description: This book describes the creation of a simulation model that is designed to serve as an artificial test market. The market is sufficiently realistic to permit it to be used for experimenting with a wide range of alternative marketing programs for a manufacturer of a branded, frequently purchased food product...read more

By William F. Massy

See complete details on each edition (2 editions listed)

Hardcover:

9780262060370 | Mit Pr, April 15, 1971, cover price $35.00 | About this edition: This book describes the creation of a simulation model that is designed to serve as an artificial test market.

Paperback:

9780262561891 | Mit Pr, April 15, 1971, cover price $29.00 | About this edition: This book describes the creation of a simulation model that is designed to serve as an artificial test market.

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