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cover image for 9781933199290
By Richard Hagle (editor), Peter N. Kozura (foreword by) and Rick Peterson

Paperback:

9781933199290 | Racom Communications, April 15, 2011, cover price $19.95

cover image for 9781933199146
Product Description: Marketers consistently list improved measurement as one of their top goals, but remain dissatisfied with their capabilities. The Marketing Performance Measurement Toolkit helps break through this logjam by providing step-by-step instructions on how to successfully build a marketing performance measurement system that truly meets established needs...read more
By Richard Hagle (editor)

Hardcover:

9781933199146 | Racom Communications, March 12, 2009, cover price $39.95 | About this edition: Marketers consistently list improved measurement as one of their top goals, but remain dissatisfied with their capabilities.

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