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Koen Pauwels has written 2 work(s)
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It's Not the Size of the Data - It's How You Use It: Smarter Marketing With Analytics and Dashboards
Hardcover:
9780814433959 | Amacom Books, March 26, 2014, cover price $29.95
Product Description: Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, ""Which numbers?"" Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and addresses those problems with a balance of sound theory and technique and practical application...read more
Paperback:
9781933199153 | Racom Communications, June 9, 2008, cover price $24.95 | About this edition: Talk about marketing accountability has become almost commonplace.
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