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Luiz Moutinho has written 19 work(s)
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Hardcover:
9789814689601 | World Scientific Pub Co Inc, April 30, 2016, cover price $225.00
Hardcover:
9789814407717 | World Scientific Pub Co Inc, December 8, 2012, cover price $148.00
Hardcover:
9781412935203 | Sage Pubns Ltd, February 9, 2011, cover price $161.00
Paperback:
9781412935296 | Sage Pubns Ltd, February 9, 2011, cover price $56.00
The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments. This book provides a wide coverage of analytical discussions in areas such as branding, retailing, strategic marketing, marketing programming and innovation in marketing. The case studies presented range from fashion to petroleum pumps, snacks to electronics and computers and focus on some very well known companies including: Google, Microsoft, Sony, Red Bull, Cacharel, Zara and ING. With a logically structured approach to case analysis and questions for review, this casebook will be engaging reading for all students of marketing and international business and will help to bridge the gap between academia and the real business world.
Hardcover:
9780415458887 | 1 edition (Routledge, September 16, 2014), cover price $215.00 | About this edition: The case study method has been one of the most effective teaching tools in business management education.
Paperback:
9780415458894 | 1 edition (Routledge, September 16, 2014), cover price $71.95
Hardcover:
9780761970118 | Sage Pubns Ltd, March 3, 2008, cover price $174.00
Paperback:
9780761970125 | Sage Pubns Ltd, March 3, 2008, cover price $57.00
Paperback:
9781844800001, titled "Strategic Marketing Management: A Business Process Approach" | 1 edition (Cengage Learning College, March 30, 2010), cover price $62.95
Hardcover:
9789812778659 | World Scientific Pub Co Inc, March 28, 2008, cover price $125.00
9789812560445 | World Scientific Pub Co Inc, October 9, 2006, cover price $128.00
Paperback:
9789812560452 | World Scientific Pub Co Inc, May 30, 2006, cover price $50.00
9789812560452 | World Scientific Pub Co Inc, May 30, 2006, cover price $50.00
This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.
Paperback:
9781845935887 | 2 edition (C A B Intl, May 30, 2011), cover price $79.95
9780851992822 | C A B Intl, August 24, 2000, cover price $55.00 | About this edition: This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management.
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Hardcover:
9780471963394 | John Wiley & Sons Inc, June 1, 1998, cover price $100.00
Paperback:
9780471964308 | John Wiley & Sons Inc, June 1, 1998, cover price $96.60
Product Description: Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e...read more
Paperback:
9780471985389 | John Wiley & Sons Inc, May 1, 1998, cover price $10.00 | About this edition: Quantitative marketing is not an easy subject to grasp.
Paperback:
9780201565010 | Addison-Wesley Longman Ltd, December 1, 1997, cover price $22.01
Paperback:
9781861524539 | Thomson Learning, January 1, 1997, cover price $49.99
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Hardcover:
9780415093163 | Routledge, January 1, 1996, cover price $93.99
Hardcover:
9780139233845 | 2 sub edition (Prentice Hall, April 1, 1994), cover price $83.00
Paperback:
9780134395302 | Student edition (Prentice Hall, September 1, 1995), cover price $36.00
Product Description: This book helps students to develop essential marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques...read more
Hardcover:
9780201175707 | Addison-Wesley, June 1, 1989, cover price $13.95
Paperback:
9780201627442 | Addison-Wesley, June 1, 1995, cover price $83.40 | About this edition: This book helps students to develop essential marketing experience and skills by casting them in the role of the decision maker.
Hardcover:
9780415089838 | Routledge, February 1, 1995, cover price $81.95
Hardcover:
9780304318162 | Thomson Learning, July 1, 1990, cover price $60.00
Paperback:
9780304327263 | Reprint edition (Cengage Learning, September 1, 1993), cover price $24.95
Hardcover:
9780201565058 | Addison-Wesley, June 1, 1993, cover price $36.00 | also contains Small Plates: Tapas, Meze & Other Bites to Share
Hardcover:
9780201565041 | Addison-Wesley, May 1, 1992, cover price $53.95 | About this edition: A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology as an aid to managerial decision making.
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