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Laura Illia has written 2 work(s)
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cover image for 9780415662093
Product Description: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost...read more

Hardcover:

9780415662093 | Routledge, July 18, 2013, cover price $145.00 | About this edition: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades.

cover image for 9783639143683
Product Description: Organizational members? support during a change can be influenced strongly by the degree to which the company is not going to be the same as it was before. Indeed, members have a stake in ?who the organization is,? and they are often quite frantic in their efforts to avoid losing it...read more

Paperback:

9783639143683 | Vdm Verlag Dr Mueller E K, April 30, 2009, cover price $104.00 | About this edition: Organizational members?

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