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Product Description: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost...read more

Hardcover:

9780415662093 | Routledge, July 18, 2013, cover price $145.00 | About this edition: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades.

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