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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the Twenty-First Century
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Book cover for 9780415662093
from Routledge (July 18, 2013)
9780415662093 | details & prices | 156 pages | 6.50 × 9.25 × 0.75 in. | 0.88 lbs | List price $145.00
About: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades.