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Product Description: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost...read more

Hardcover:

9780415662093 | Routledge, July 18, 2013, cover price $145.00 | About this edition: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades.

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
By John M. T. Balmer (editor)

Hardcover:

9780415577434 | 1 edition (Routledge, July 21, 2010), cover price $150.00 | About this edition: Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike.

Paperback:

9781138971684 | Reprint edition (Routledge, February 29, 2016), cover price $47.95

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