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Erik Deckers has written 3 work(s)
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Paperback:
9780789749727 | 2 edition (Que Pub, July 10, 2012), cover price $24.99
9780789747273 | Reprint edition (Que Pub, December 17, 2010), cover price $19.99
Product Description: The In-Your-Face, Results-Focused, No-âKumbayaâ Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if itâs a playground...read more
Hardcover:
9780789748010 | Que Pub, September 1, 2011, cover price $24.99 | About this edition: The In-Your-Face, Results-Focused, No-âKumbayaâ Guide to Social Media for Business!
Product Description: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed...read more
Hardcover:
9781480801202, titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Realâtime Brand" | Author Solutions, July 2, 2013, cover price $33.95 | About this edition: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed.
Paperback:
9781480801196, titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Realâtime Brand" | Author Solutions, July 2, 2013, cover price $16.99
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