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The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Realtime Brand
By
Erik Deckers and
Taulbee Jackson
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Bibliographic Detail
Publisher
Author Solutions
Publication date
July 2, 2013
Pages
236
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781480801196
ISBN-10
1480801194
Original list price
$16.99
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Summaries and Reviews
Editions
Hardcover
from Author Solutions (July 2, 2013); titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Realâtime Brand"
9781480801202 | details & prices | 236 pages | 6.50 × 9.50 × 0.75 in. | 1.00 lbs | List price $33.95
About: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed.
About: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed.
Paperback
The price comparison is for this edition
from Author Solutions (July 2, 2013); titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Realâtime Brand"
9781480801196 | details & prices | 236 pages | List price $16.99
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