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Erik Deckers has written 3 work(s)
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Cover for 9781480801202 Cover for 9781480801196 Cover for 9780789747273 Cover for 9780789749727 Cover for 9780789748010
The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real–time Brand
cover image for 9781480801202
Product Description: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed...read more
By Erik Deckers and Taulbee Jackson
See complete details on each edition (2 editions listed)

Hardcover:

9781480801202, titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real–time Brand" | Author Solutions, July 2, 2013, cover price $33.95 | About this edition: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed.

Paperback:

9781480801196, titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real–time Brand" | Author Solutions, July 2, 2013, cover price $16.99

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
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By Erik Deckers and Kyle Lacy
See complete details on each edition (2 editions listed)

Paperback:

9780789749727 | 2 edition (Que Pub, July 10, 2012), cover price $24.99
9780789747273 | Reprint edition (Que Pub, December 17, 2010), cover price $19.99

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
cover image for 9780789748010
Product Description: The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground...read more
By Erik Deckers and Jason Falls
See complete details on each edition (1 edition listed)

Hardcover:

9780789748010 | Que Pub, September 1, 2011, cover price $24.99 | About this edition: The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!

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