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Cover for 9781480801202 Cover for 9781480801196 Cover for 9780789747273 Cover for 9780789749727 Cover for 9780789748010
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Product Description: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed...read more

Hardcover:

9781480801202, titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real–time Brand" | Author Solutions, July 2, 2013, cover price $33.95 | About this edition: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed.

Paperback:

9781480801196, titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real–time Brand" | Author Solutions, July 2, 2013, cover price $16.99 | About this edition: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed.

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Use Social Media to Build a Great Personal Brand–and a Great Career!   Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and translate your online network into great jobs, great projects, and a great career!   Discover how to: • Build an authentic storyline and online identity that gets you the right opportunities • Choose the best social media tools for your personal goals • Blog your story boldly and effectively • Promote your events, accomplishments, victories…and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Launch an online branding program that really gets noticed • Avoid “killer” social networking mistakes • Leverage your online “expert” status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers  

Paperback:

9780789749727 | 2 edition (Que Pub, July 10, 2012), cover price $24.99
9780789747273 | Reprint edition (Que Pub, December 17, 2010), cover price $19.99 | About this edition: Use Social Media to Build a Great Personal Brand–and a Great Career!

cover image for 9780789748010
Product Description: The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground...read more

Hardcover:

9780789748010 | Que Pub, September 1, 2011, cover price $24.99 | About this edition: The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!

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