search for books and compare prices
The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Realtime Brand
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Author Solutions (July 2, 2013); titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Realâtime Brand"
9781480801202 | details & prices | 236 pages | 6.50 × 9.50 × 0.75 in. | 1.00 lbs | List price $33.95
About: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed.
About: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed.
Paperback
from Author Solutions (July 2, 2013); titled "The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Realâtime Brand"
9781480801196 | details & prices | 236 pages | List price $16.99