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By
Sharad Sarin
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Bibliographic Detail
Publisher
Sage Pubns Pvt Ltd
Publication date
November 10, 2010
Pages
262
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9788132105220
ISBN-10
8132105222
Dimensions
0.50 by 5.50 by 8.25 in.
Weight
0.82 lbs.
Original list price
$28.00
Summaries and Reviews
Amazon.com description: Product Description: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in IndiaâTata, Larsen & Toubro and Infosysâthe author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.
Editions
Paperback
2 edition from Sage Pubns Pvt Ltd (December 14, 2015)
9789351505518 | details & prices | 301 pages | 5.50 × 8.25 × 0.75 in. | 0.90 lbs | List price $24.00
About: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.
About: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.
The price comparison is for this edition
from Sage Pubns Pvt Ltd (November 10, 2010)
9788132105220 | details & prices | 262 pages | 5.50 × 8.25 × 0.50 in. | 0.82 lbs | List price $28.00
About: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers.
About: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers.
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