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Strategic Brand Management for B2b Markets: A Road Map for Organizational Transformation
cover image for 9789351505518
Product Description: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. “Globalization” and “technology” are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book...read more
By Sharad Sarin
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Paperback:

9789351505518 | 2 edition (Sage Pubns Pvt Ltd, December 14, 2015), cover price $24.00 | About this edition: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.
9788132105220 | Sage Pubns Pvt Ltd, November 10, 2010, cover price $28.00 | About this edition: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers.

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