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Market Segmentation: How to Do It, How to Profit from It
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Bibliographic Detail
Publisher Goodfellow Pub Ltd
Publication date June 29, 2010
Pages 508
Binding Paperback
Edition 4th
Book category Adult Non-Fiction
ISBN-13 9781906884185
ISBN-10 1906884188
Dimensions 1 by 7.75 by 9.75 in.
Weight 2.10 lbs.
Availability§ Apply Direct
Original list price $53.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This is a major revision of the first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. First published in 1995, this book aimed to help practitioners tackle this issue head on, providing step-by-step guidance through the terrain of market segmentation.

Editions
Paperback
Book cover for 9780333733691 Book cover for 9780750659819 Book cover for 9781906884185
 
The price comparison is for this edition
With Malcolm McDonald | 4th edition from Goodfellow Pub Ltd (June 29, 2010); titled "Market Segmentation: How to Do It, How to Profit from It"
9781906884185 | details & prices | 508 pages | 7.75 × 9.75 × 1.00 in. | 2.10 lbs | List price $53.00
About: This is a major revision of the first edition of Market Segmentation.
from Butterworth-Heinemann (October 1, 2004); titled "Market Segmentation: How to Do It, How to Profit from It"
9780750659819 | details & prices | 465 pages | 7.25 × 9.50 × 1.00 in. | 2.15 lbs | List price $56.95
About: * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area.
2 sub edition from Macmillan Pub Ltd (December 1, 1998)
9780333733691 | details & prices | 376 pages | 6.25 × 9.25 × 0.75 in. | 1.35 lbs | List price $69.50
About: This is a major revision of the first edition of Market Segmentation.
Miscellaneous
With Malcolm McDonald | from Butterworth-Heinemann (October 1, 2004); titled "Market Segmentation: How to Do It, How to Profit from It"
9780080479194 | details & prices | 512 pages | List price $48.95

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