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After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions.
Customers donât care if a business is different or that its products are unusual. Trumpeting achievements such as âWe were voted #1 again,â âRated best service three years running,â or âWeâre experiencedâ doesnât engage buyers emotionally. It is seller-centric thinking in a buyer-centric world.
When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isnât just a slogan; it has to be in the companyâs DNA, consistently delivered through all parts of the organization.
The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.
About: Does your competitor always get the sale, even though your products and service are just as good, if not better?
About: Does your competitor always get the sale, even though your products and service are just as good, if not better?
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