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The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date July 20, 2011
Pages 240
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781118018217
ISBN-10 1118018214
Dimensions 1 by 6 by 9.50 in.
Availability§ Out of Print
Original list price $24.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Winning strategies to keep your existing customers coming back

A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers.

Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you!

Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues).

  • Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service
  • Details a fundamental shift that needs to take place in how businesses treat their existing customers
  • The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego


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Hardcover
Book cover for 9781118018217
 
The price comparison is for this edition
from John Wiley & Sons Inc (July 20, 2011)
9781118018217 | details & prices | 240 pages | 6.00 × 9.50 × 1.00 in. | 0.96 lbs | List price $24.95
About: Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets.

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