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BUSINESS & ECONOMICS / Customer Service matches 684 work(s)
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Cover for 9781137582003 Cover for 9781590793633 Cover for 9781633692077 Cover for 9781632650665 Cover for 9780814437810 Cover for 9781137501196 Cover for 9780470617878 Cover for 9781118176283 Cover for 9781531822262 Cover for 9781522699736 Cover for 9781118827857 Cover for 9781119272427 Cover for 9781617222467 Cover for 9781626568518 Cover for 9781522697831 Cover for 9781522685166 Cover for 9781473610224 Cover for 9781349949045 Cover for 9781498751247 Cover for 9788483562918 Cover for 9781590793787 Cover for 9781138889187 Cover for 9781138889194 Cover for 9780134308920 Cover for 9781944194031 Cover for 9781478935346 Cover for 9780134174235 Cover for 9781511384629 Cover for 9781511384612 Cover for 9780008133795
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it.In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00 | About this edition: Has a commercial ever brought you to tears?

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

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Product Description: Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love...read more

Hardcover:

9781633692077 | Harvard Business School Pr, December 6, 2016, cover price $30.00 | About this edition: Pork dorks.

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Product Description: How do you grow a truly sustainable business in the hyper-competitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business?s customer experience by creating "buying loops" that keep your customers coming back for more...read more

Paperback:

9781632650665 | Career Pr Inc, November 21, 2016, cover price $16.99 | About this edition: How do you grow a truly sustainable business in the hyper-competitive 21st century?

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Product Description: The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top...read more

Hardcover:

9780814437810 | Amacom Books, October 13, 2016, cover price $25.00 | About this edition: The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences.

cover image for 9781137501196
Product Description: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification...read more

Hardcover:

9781137501196 | Palgrave Macmillan, September 14, 2016, cover price $139.00 | About this edition: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.

cover image for 9781531822262
Product Description: For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers...read more

Hardcover:

9780470617878 | John Wiley & Sons Inc, September 7, 2010, cover price $24.95 | About this edition: From one of the leading experts in viral and social marketing-market your business effectively to today's customersFor generations, marketing has been hypocritical.

Paperback:

9781118176283, titled "UnMarketing: Stop Marketing. Start Engaging" | Rev upd edition (John Wiley & Sons Inc, February 21, 2012), cover price $18.95 | About this edition: Stop marketing.

Miscellaneous:

9780470646861, titled "Unmarketing: Stop Marketing. Start Engaging." | John Wiley & Sons Inc, August 13, 2010, cover price N/A
9780470646854, titled "Unmarketing: Stop Marketing. Start Engaging." | John Wiley & Sons Inc, August 6, 2010, cover price $24.95

CD/Spoken Word:

9781531822262 | Mp3 una edition (Audible Studios on Brilliance audio, August 30, 2016), cover price $9.99 | About this edition: For generations, marketing has been hypocritical.

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Product Description: You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great...read more
By Joe Bronzi (narrator)

CD/Spoken Word:

9781522699736 | Mp3 una edition (Audible Studios on Brilliance audio, August 23, 2016), cover price $9.99 | About this edition: You must deliver an amazing customer experience.

cover image for 9781119272427
Product Description: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying...read more

Hardcover:

9781118827857 | John Wiley & Sons Inc, September 2, 2014, cover price $28.00 | About this edition: Sales and service are being radically redefined like never before.

Paperback:

9781119272427 | John Wiley & Sons Inc, July 5, 2016, cover price $22.00 | About this edition: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history.

cover image for 9781617222467
Product Description: Meet the Williams family. Grandma Williams has died, and her children call Night & Day Funeral Home to make arrangements. Courtesy of a Twilight-Zonesque space-time anomaly, the Williams family ends up concurrently planning and holding two funerals for Grandma—one arranged by funeral director Sam Standard and the other by funeral director Garrett Gatekeeper...read more

Paperback:

9781617222467 | Companion Pr, March 1, 2017, cover price $19.95 | About this edition: Meet the Williams family.

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Product Description: Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers...read more
By Ken Blanchard (foreword by) and Tim Templeton

Paperback:

9781626568518 | 2 reprint edition (Berrett-Koehler Pub, August 1, 2016), cover price $20.95 | About this edition: Your Best Prospects Are Referred Prospects!

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Product Description: Fred Reichheld's 2006 book The Ultimate Question—that question being, "How likely is it that you would recommend this company to a friend or colleague?"—challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward...read more
By Melissa Edris (narrator)

CD/Spoken Word:

9781522697831 | Mp3 una edition (Audible Studios on Brilliance audio, July 26, 2016), cover price $9.99 | About this edition: Fred Reichheld's 2006 book The Ultimate Question—that question being, "How likely is it that you would recommend this company to a friend or colleague?

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Product Description: Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers...read more
By Vanessa Hart (narrator)

CD/Spoken Word:

9781522685166 | Mp3 una edition (Audible Studios on Brilliance audio, July 19, 2016), cover price $9.99 | About this edition: Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets.

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Product Description: The ability to communicate effectively is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on workplace communication, this book quickly teaches you the insider secrets you need to know to in order to communicate better...read more

Paperback:

9781473610224 | Teach Yourself, August 30, 2016, cover price $9.99 | About this edition: The ability to communicate effectively is crucial to anyone who wants to advance their career.

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Product Description: Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools...read more

Hardcover:

9781349949045 | Palgrave Macmillan, July 25, 2016, cover price $79.99 | About this edition: Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.

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Product Description: An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy – a Business Excellence Strategy.This book guides and illustrates the strategic journey to excellence, from major initiatives through everyday improvement programs, and helps the reader achieve of important strategic objectives and goals...read more

Hardcover:

9781498751247 | Productivity Pr, July 19, 2016, cover price $49.95 | About this edition: An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy – a Business Excellence Strategy.

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Product Description: Vender es un arte que se puede aprender. Si quieres dominar el terreno comercial y aumentar tu capacidad de venta para obtener lo que desees, 'Top Chef Sales' es tu libro. En estas páginas encontrarás todo lo que debes saber para aprender a venderte y posicionarte, pero si además te dedicas profesionalmente a ello, te ayudará a llevar a buen puerto una relación comercial para aumentar las ventas de tu producto, convertir las visitas en clientes y gestionar un departamento comercial de forma eficaz...read more

Paperback:

9788483562918 | Lid Pub Inc, June 21, 2016, cover price $19.99 | About this edition: Vender es un arte que se puede aprender.

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Product Description: The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more. Created by leading customer service expert and Forbes...read more

Hardcover:

9781590793787 | Select Books Inc, October 11, 2016, cover price $22.95 | About this edition: The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.

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Product Description: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business...read more

Hardcover:

9781138889187 | Routledge, May 30, 2016, cover price $150.00 | About this edition: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process.

Paperback:

9781138889194 | Reprint edition (Routledge, May 30, 2016), cover price $59.95 | About this edition: Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process.

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Product Description: World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper...read more

Hardcover:

9780134308920 | 2 edition (Financial Times Management, August 11, 2016), cover price $39.99 | About this edition: World-Renowned Shopper Scientist Dr.

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Product Description: Not every client is a good client!In that first flush of life as business owners, we often say "yes" to anyone who wants to hire us. We think the most important thing is establishing a client base. As long as we're getting hired, that's a good thing, and it's all that matters...read more

Paperback:

9781944194031, titled "Toxic Client: Knowing and Avoiding Problem Customers" | Successdna Inc, May 17, 2016, cover price $18.95 | About this edition: Not every client is a good client!

CD/Spoken Word:

9781478935346 | Unabridged edition (Hachette Audio, July 26, 2016), cover price $20.00 | About this edition: Not every client is a good client!

cover image for 9780134174235
Product Description: Building a winning customer strategy requires a solid marketing analytics foundation, one that will provide plenty of insights into customer profiles, segmentation, opportunities for personalization, and predictive marketing capabilities, but sadly, very few organizations are set up for success in this area...read more

Hardcover:

9780134174235 | Financial Times Management, July 25, 2016, cover price $49.99 | About this edition: Building a winning customer strategy requires a solid marketing analytics foundation, one that will provide plenty of insights into customer profiles, segmentation, opportunities for personalization, and predictive marketing capabilities, but sadly, very few organizations are set up for success in this area.

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Product Description: Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business...read more
By Vanessa Hart (narrator)

CD/Spoken Word:

9781511384629 | Mp3 una edition (Audible Studios on Brilliance audio, June 24, 2016), cover price $9.99 | About this edition: Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business.

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Product Description: A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others...read more
By Kimberly Farr (narrator)

CD/Spoken Word:

9781511384612 | 2 mp3 una edition (Audible Studios on Brilliance audio, May 10, 2016), cover price $9.99 | About this edition: A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success.

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Product Description: The social media secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of social media for business.Includes how to:• Plan• Promote• Post• Position• Monitor• Be real• Be ethical

Paperback:

9780008133795 | Harperpress, July 4, 2017, cover price $11.99 | About this edition: The social media secrets that experts and top professionals use.

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