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BUSINESS & ECONOMICS / Customer Service matches 684 work(s)
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Cover for 9781137582003 Cover for 9781349845088 Cover for 9781590793633 Cover for 9781633692077 Cover for 9781632650665 Cover for 9780814437810 Cover for 9781137501196 Cover for 9780470617878 Cover for 9781118176283 Cover for 9781531822262 Cover for 9781522699736 Cover for 9781118827857 Cover for 9781119272427 Cover for 9781617222467 Cover for 9781626568518 Cover for 9781522697831 Cover for 9781522685166 Cover for 9781473610224 Cover for 9781349949045 Cover for 9781498751247 Cover for 9788483562918 Cover for 9781590793787 Cover for 9781138889187 Cover for 9781138889194 Cover for 9780134308920 Cover for 9781944194031 Cover for 9781478935346 Cover for 9780134174235 Cover for 9781511384629 Cover for 9781511384612 Cover for 9780008133795
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Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

cover image for 9781531822262
Product Description: For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers...read more

Hardcover:

9780470617878 | John Wiley & Sons Inc, September 7, 2010, cover price $24.95

Paperback:

9781118176283, titled "UnMarketing: Stop Marketing. Start Engaging" | Rev upd edition (John Wiley & Sons Inc, February 21, 2012), cover price $18.95

Miscellaneous:

9780470646861, titled "Unmarketing: Stop Marketing. Start Engaging." | John Wiley & Sons Inc, August 13, 2010, cover price N/A
9780470646854, titled "Unmarketing: Stop Marketing. Start Engaging." | John Wiley & Sons Inc, August 6, 2010, cover price $24.95

CD/Spoken Word:

9781531822262 | Mp3 una edition (Audible Studios on Brilliance audio, August 30, 2016), cover price $9.99 | About this edition: For generations, marketing has been hypocritical.

cover image for 9781522699736
By Joe Bronzi (narrator)

CD/Spoken Word:

9781522699736 | Mp3 una edition (Audible Studios on Brilliance audio, August 23, 2016), cover price $9.99

cover image for 9781522697831
By Melissa Edris (narrator)

CD/Spoken Word:

9781522697831 | Mp3 una edition (Audible Studios on Brilliance audio, July 26, 2016), cover price $9.99

cover image for 9781522685166
Product Description: Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers...read more
By Vanessa Hart (narrator)

CD/Spoken Word:

9781522685166 | Mp3 una edition (Audible Studios on Brilliance audio, July 19, 2016), cover price $9.99 | About this edition: Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets.

cover image for 9781138889187
Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors, and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but has updated the cases, examples and discussions to increase the book's relevance for students outside the US. Key features include: * A strong strategic focus, teaching students how to analyze markets, customers and competitors to plan, execute, and evaluate a winning market strategy * Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public or non-profit firms * Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities * Full chapters devoted to key topics, including brand management, marketing metrics, and ethical as well as social responsibilities * Focus on globalization, with a chapter on regional and international marketing * Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor's manual and a host of useful pedagogy - including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary and more - this book will provide a solid foundation in marketing management, both for those who will work in marketing departments and those who will become senior executives.

Hardcover:

9781138889187 | Routledge, May 30, 2016, cover price $150.00

Paperback:

9781138889194 | Reprint edition (Routledge, May 30, 2016), cover price $59.95 | About this edition: Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process.

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Hardcover:

9780134308920 | 2 edition (Financial Times Management, August 11, 2016), cover price $39.99

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Paperback:

9781944194031, titled "Toxic Client: Knowing and Avoiding Problem Customers" | Successdna Inc, May 17, 2016, cover price $18.95

CD/Spoken Word:

9781478935346 | Unabridged edition (Hachette Audio, July 26, 2016), cover price $20.00

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Product Description: Building a winning customer strategy requires a solid marketing analytics foundation, one that will provide plenty of insights into customer profiles, segmentation, opportunities for personalization, and predictive marketing capabilities, but sadly, very few organizations are set up for success in this area...read more

Hardcover:

9780134174235 | Financial Times Management, July 25, 2016, cover price $49.99 | About this edition: Building a winning customer strategy requires a solid marketing analytics foundation, one that will provide plenty of insights into customer profiles, segmentation, opportunities for personalization, and predictive marketing capabilities, but sadly, very few organizations are set up for success in this area.

cover image for 9781511384629
By Vanessa Hart (narrator)

CD/Spoken Word:

9781511384629 | Mp3 una edition (Audible Studios on Brilliance audio, June 24, 2016), cover price $9.99

cover image for 9781511384612
By Kimberly Farr (narrator)

CD/Spoken Word:

9781511384612 | 2 mp3 una edition (Audible Studios on Brilliance audio, May 10, 2016), cover price $9.99

cover image for 9780008133795

Paperback:

9780008133795 | Harperpress, July 4, 2017, cover price $11.99

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