Marketing Strategy | Basic Marketing Research | Consumer Behavior | Integrated Advertising, Promotion, and Marketing Communications | Marketing Research | Global Marketing | Retailing Management | Advertising and Promotion | Marketing Research
The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.
Key changes in this edition include:
- Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices
- An expanded discussion on trust building and trust-based selling as foundations for effective sales management
- All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter
- New or updated comments from sales managers in "Sales Management in the 21st Century" boxes
An online instructor's manual with test questions and PowerPoints is available to adopters.
About: Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations.
This edition also contains Wild Conquest
About: Hoping to spare her family shame, spirited Pleasance Dunstan sneaks into Tearlach O'Duine's room to retrieve scandalous love letters, but when she is caught red-handed, she is forced to become his servant.
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