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The Alignment Factor: Leveraging the Power of Total Stakeholder Support
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Bibliographic Detail
Publisher Routledge
Publication date May 8, 2012
Pages 238
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780415690744
ISBN-10 0415690749
Dimensions 0.50 by 6.25 by 9.25 in.
Weight 1.20 lbs.
Published in Great Britain
Original list price $160.00
Summaries and Reviews
Amazon.com description: Product Description:

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.

Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.

The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.



Editions
Hardcover
Book cover for 9780415690744
 
The price comparison is for this edition
from Routledge (May 8, 2012)
9780415690744 | details & prices | 238 pages | 6.25 × 9.25 × 0.50 in. | 1.20 lbs | List price $160.00
About: The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals.
Paperback
Book cover for 9780415690751
 
from Routledge (May 4, 2012)
9780415690751 | details & prices | 238 pages | 6.00 × 9.00 × 0.50 in. | 0.95 lbs | List price $66.95
About: The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals.

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