Product Description: The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside...read more

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

Product Description: Providing a toolbox for understanding and implementing corporate communication, Essentials of Corporate Communication is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the most important theoretical notions on identity, identification, reputation, and corporate branding, this text illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication...read more

Product Description: This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image...read more