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Basic Marketing Research
By
Gilbert A. Churchill and
Tom J. Brown
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Bibliographic Detail
Publisher
South-Western Pub
Publication date
April 15, 2006
Pages
593
Binding
Paperback
Edition
6
Book category
Adult Non-Fiction
ISBN-13
9780324305418
ISBN-10
0324305419
Dimensions
1 by 8.50 by 10.75 in.
Weight
2.75 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$213.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Management Information Systems | Consumer Behavior | Essentials of Services Marketing
Management Information Systems | Consumer Behavior | Essentials of Services Marketing
Summaries and Reviews
Amazon.com description: Product Description: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Editions
Hardcover
With Tom J. Brown, Tracy A. Suter |
8 edition from South-Western Pub (November 8, 2013)
9781111525293 | details & prices | 624 pages | 8.75 × 11.00 × 1.00 in. | 2.80 lbs | List price $348.95
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
With Thomas J. Brown, Monica Mcinerney |
5th edition from South-Western Pub (June 1, 2003)
9780324200980 | details & prices | 704 pages | List price $116.95
This edition also contains Hello from the Gillespies
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
This edition also contains Hello from the Gillespies
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
4 har/cdr edition from Holt Rinehart & Winston (August 1, 2000)
9780030436536 | details & prices | 8.50 × 11.00 × 1.50 in. | 4.50 lbs | List price $139.95
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
from South-Western Pub (June 1, 2000)
9780030211041 | details & prices | 830 pages | 8.50 × 11.00 × 1.50 in. | 4.30 lbs | List price $251.95
3 edition from Harcourt College Pub (August 1, 1995)
9780030983672 | details & prices | 8.25 × 10.25 × 1.25 in. | 2.70 lbs | List price $208.95
2 edition from Harcourt School (October 1, 1991)
9780030540172 | details & prices | 8.25 × 10.50 × 1.50 in. | 3.45 lbs | List price $76.95
About: Basic Marketing Research [hardcover] Churchill, Gilbert A.
About: Basic Marketing Research [hardcover] Churchill, Gilbert A.
Paperback
The price comparison is for this edition
With Tom J. Brown |
6 edition from South-Western Pub (April 15, 2006)
9780324305418 | details & prices | 593 pages | 8.50 × 10.75 × 1.00 in. | 2.75 lbs | List price $213.95
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
from Harcourt School (January 1, 1988)
9780030122989 | details & prices | List price $18.95
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