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Gilbert A. Churchill has written 7 work(s)
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Cover for 9780030238161 Cover for 9780030314728 Cover for 9780030331015 Cover for 9780030983665 Cover for 9780030211041 Cover for 9780030436536 Cover for 9780030540172 Cover for 9780030983672 Cover for 9780324200980 Cover for 9781111525293 Cover for 9780030122989 Cover for 9780324305418 Cover for 9780070275553 Cover for 9780072386585 Cover for 9780324201604 Cover for 9780324190977 Cover for 9780075618003 Cover for 9780256125399 Cover for 9780256173673
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.

Hardcover:

9780030331015 | South-Western Pub, June 1, 2001, cover price $196.95 | About this edition: This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.
9780030315671 | 7 har/cdr edition (Holt Rinehart & Winston, January 1, 2000), cover price $257.95 | About this edition: Topics of this book on marketing research include: extensive treatment of ethics in discussing market research; increased emphasis on the use of the Internet in marketing research; and revised case studies.
9780030238161 | Dryden Pr, July 1, 1998, cover price $235.95 | also contains Re-Searching Black Music | About this edition: Topics of this book on marketing research include: extensive treatment of ethics in discussing market research; increased emphasis on the use of the Internet in marketing research; and revised case studies.
9780030983665 | Harcourt College Pub, June 1, 1995, cover price $93.00 | also contains Heeding the Call: Jewish Voices in America's Civil Rights Struggle | About this edition: This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research.
9780030314728 | 5th edition (Harcourt School, June 1, 1990), cover price $71.49 | also contains Making Heirloom Toys | About this edition: This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research.
1 other edition(s) in this binding (see all)

Paperback:

9781428806115 | Academic Internet Pub Inc, October 31, 2006, cover price $32.95

cover image for 9781111525293
Product Description: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it...read more

Hardcover:

9780324200980 | 5th edition (South-Western Pub, June 1, 2003), cover price $116.95 | also contains Hello from the Gillespies | About this edition: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
9780030436536 | 4 har/cdr edition (Holt Rinehart & Winston, August 1, 2000), cover price $139.95 | About this edition: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
9780030211041 | South-Western Pub, June 1, 2000, cover price $251.95 | About this edition: (from prev.
9780030983672 | 3 edition (Harcourt College Pub, August 1, 1995), cover price $208.95
9780030540172 | 2 edition (Harcourt School, October 1, 1991), cover price $76.95 | About this edition: Basic Marketing Research [hardcover] Churchill, Gilbert A.
1 other edition(s) in this binding (see all)

Paperback:

9780324305418 | 6 edition (South-Western Pub, April 15, 2006), cover price $213.95 | About this edition: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
9780030122989 | Harcourt School, January 1, 1988, cover price $18.95

cover image for 9780072386585
Product Description: Overview: This text and casebook is a research/ theory based text that cites the theoretical foundations of sales management. It fits best in more rigorous undergraduate programs and MBA programs. This edition features the significant contribution of two new co-authors, John Tanner and Mark Johnston...read more

Hardcover:

9780072386585 | 6th (Hardcover with CD) edition (McGraw-Hill College, October 1, 1999), cover price $122.15 | About this edition: Overview: This text and casebook is a research/ theory based text that cites the theoretical foundations of sales management.
9780070275553 | 6th edition (Irwin Professional Pub, August 1, 1999), cover price $100.15 | also contains Paddling the Tennessee River: A Voyage on Easy Water | About this edition: This text and casebook is a research/theory based text that cites the theoretical foundations of sales management.
9780256257328 | Video edition (McGraw-Hill College, December 1, 1996), cover price $142.00

cover image for 9780324201604
Product Description: Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation...read more

Hardcover:

9780324201604 | 9 edition (South-Western Pub, May 1, 2004), cover price $246.95 | About this edition: Do you know the six stages of successful marketing research?

cover image for 9780324190977
Product Description: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780324190977 | 5th edition (South-Western Pub, June 1, 2003), cover price $128.95 | About this edition: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.

cover image for 9780256173673
Product Description: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples)...read more

Hardcover:

9780256173673 | Tch edition (Irwin Professional Pub, January 1, 2003), cover price $70.00 | About this edition: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline.
9780075618003 | 2nd packag edition (McGraw-Hill College, January 1, 1998), cover price $108.65 | About this edition: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline.
9780256228779 | 2 sub edition (Irwin Professional Pub, January 1, 1998), cover price $120.70
9780256125399 | Richard d Irwin, April 1, 1995, cover price $78.35 | About this edition: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline.

displaying 1 to 7 | at end