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Basic Marketing Research
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Bibliographic Detail
Publisher Harcourt School
Publication date January 1, 1988
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780030122989
ISBN-10 0030122988
Availability§ Out of Print
Original list price $18.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Essentials of Services Marketing
Summaries and Reviews
Editions
Hardcover
Book cover for 9780030211041 Book cover for 9780030436536 Book cover for 9780030540172 Book cover for 9780030983672 Book cover for 9780324200980 Book cover for 9781111525293
 
With Tom J. Brown, Tracy A. Suter | 8 edition from South-Western Pub (November 8, 2013)
9781111525293 | details & prices | 624 pages | 8.75 × 11.00 × 1.00 in. | 2.80 lbs | List price $348.95
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
With Thomas J. Brown, Monica Mcinerney | 5th edition from South-Western Pub (June 1, 2003)
9780324200980 | details & prices | 704 pages | List price $116.95
This edition also contains Hello from the Gillespies
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
4 har/cdr edition from Holt Rinehart & Winston (August 1, 2000)
9780030436536 | details & prices | 8.50 × 11.00 × 1.50 in. | 4.50 lbs | List price $139.95
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
from South-Western Pub (June 1, 2000)
9780030211041 | details & prices | 830 pages | 8.50 × 11.00 × 1.50 in. | 4.30 lbs | List price $251.95
3 edition from Harcourt College Pub (August 1, 1995)
9780030983672 | details & prices | 8.25 × 10.25 × 1.25 in. | 2.70 lbs | List price $208.95
2 edition from Harcourt School (October 1, 1991)
9780030540172 | details & prices | 8.25 × 10.50 × 1.50 in. | 3.45 lbs | List price $76.95
About: Basic Marketing Research [hardcover] Churchill, Gilbert A.
Paperback
Book cover for 9780030122989 Book cover for 9780324305418
 
With Tom J. Brown | 6 edition from South-Western Pub (April 15, 2006)
9780324305418 | details & prices | 593 pages | 8.50 × 10.75 × 1.00 in. | 2.75 lbs | List price $213.95
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
The price comparison is for this edition
from Harcourt School (January 1, 1988)
9780030122989 | details & prices | List price $18.95

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