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Basic Marketing Research
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Bibliographic Detail
Publisher
Harcourt College Pub
Publication date
August 1, 1995
Binding
Hardcover
Edition
3
Book category
Adult Non-Fiction
ISBN-13
9780030983672
ISBN-10
0030983673
Dimensions
1.25 by 8.25 by 10.25 in.
Weight
2.70 lbs.
Original list price
$208.95
Amazon.com says people who bought this book also bought:
Business & Society | Management Information Systems | Consumer Behavior | Strategic Management | Fashion Marketing | Case Studies in Finance | Consumer Behavior
Business & Society | Management Information Systems | Consumer Behavior | Strategic Management | Fashion Marketing | Case Studies in Finance | Consumer Behavior
Summaries and Reviews
Editions
Hardcover
With Tom J. Brown, Tracy A. Suter |
8 edition from South-Western Pub (November 8, 2013)
9781111525293 | details & prices | 624 pages | 8.75 × 11.00 × 1.00 in. | 2.80 lbs | List price $348.95
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
With Thomas J. Brown, Monica Mcinerney |
5th edition from South-Western Pub (June 1, 2003)
9780324200980 | details & prices | 704 pages | List price $116.95
This edition also contains Hello from the Gillespies
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
This edition also contains Hello from the Gillespies
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
4 har/cdr edition from Holt Rinehart & Winston (August 1, 2000)
9780030436536 | details & prices | 8.50 × 11.00 × 1.50 in. | 4.50 lbs | List price $139.95
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
About: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
from South-Western Pub (June 1, 2000)
9780030211041 | details & prices | 830 pages | 8.50 × 11.00 × 1.50 in. | 4.30 lbs | List price $251.95
The price comparison is for this edition
3 edition from Harcourt College Pub (August 1, 1995)
9780030983672 | details & prices | 8.25 × 10.25 × 1.25 in. | 2.70 lbs | List price $208.95
2 edition from Harcourt School (October 1, 1991)
9780030540172 | details & prices | 8.25 × 10.50 × 1.50 in. | 3.45 lbs | List price $76.95
About: Basic Marketing Research [hardcover] Churchill, Gilbert A.
About: Basic Marketing Research [hardcover] Churchill, Gilbert A.
Paperback
With Tom J. Brown |
6 edition from South-Western Pub (April 15, 2006)
9780324305418 | details & prices | 593 pages | 8.50 × 10.75 × 1.00 in. | 2.75 lbs | List price $213.95
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
About: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
from Harcourt School (January 1, 1988)
9780030122989 | details & prices | List price $18.95
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