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The New Handshake: Sales Meets Social Media
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Bibliographic Detail
Publisher Praeger Pub Text
Publication date August 5, 2010
Pages 192
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780313382710
ISBN-10 0313382719
Dimensions 1 by 6.50 by 9.50 in.
Weight 1.10 lbs.
Original list price $38.00
Summaries and Reviews
Amazon.com description: Product Description:

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.


• Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking

• Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior

• Includes ten ways to boost ROI using the "New Handshake" methods

• Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn

• A complete bibliography serves as a handy resource guide



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