Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels | Advertising & Imc: Principles And Practice, 10/E | The New Rules of Marketing & PR | The Art of Social Media | Business Marketing Management | Sales Management | Everybody Writes | Content Rules | Consultative Selling
This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.
Ã¢ÂÂ¢ Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking
Ã¢ÂÂ¢ Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior
Ã¢ÂÂ¢ Includes ten ways to boost ROI using the "New Handshake" methods
Ã¢ÂÂ¢ Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn
Ã¢ÂÂ¢ A complete bibliography serves as a handy resource guide
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