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Business Marketing Management: B2B
By
Michael D. Hutt and
Thomas W. Speh
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Bibliographic Detail
Publisher
South-Western Pub
Publication date
January 3, 2012
Pages
428
Binding
Hardcover
Edition
11
Book category
Adult Non-Fiction
ISBN-13
9781133189565
ISBN-10
1133189563
Dimensions
1 by 8.25 by 10 in.
Weight
2.30 lbs.
Original list price
$388.95
Amazon.com says people who bought this book also bought:
B2B Sales: An Insider's Guide to Organizational Selling | Purchasing and Supply Chain Management | Strategic Management | Managing & Using Information Systems | Operations Management | Operations Management | Services Marketing
B2B Sales: An Insider's Guide to Organizational Selling | Purchasing and Supply Chain Management | Strategic Management | Managing & Using Information Systems | Operations Management | Operations Management | Services Marketing
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
11 edition from South-Western Pub (January 3, 2012)
9781133189565 | details & prices | 428 pages | 8.25 × 10.00 × 1.00 in. | 2.30 lbs | List price $388.95
10th edition from South-Western Pub (February 16, 2009)
9780324581676 | details & prices | 634 pages | 8.25 × 10.00 × 1.25 in. | 3.10 lbs | List price $294.95
About: Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level.
About: Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level.
9 edition from South-Western Pub (June 27, 2006)
9780324316858 | details & prices | 658 pages | 8.25 × 10.25 × 2.25 in. | 3.15 lbs | List price $329.95
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