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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Crown Pub
Publication date
March 24, 2009
Pages
254
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780307409492
ISBN-10
030740949X
Dimensions
1.25 by 5.50 by 9 in.
Weight
1 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$27.50
§As reported by publisher
Amazon.com says people who bought this book also bought:
The Lean Startup | Designing for Growth | Design to Grow | The Designing for Growth Field Book | Playing to Win | Solving Problems With Design Thinking | Change by Design
The Lean Startup | Designing for Growth | Design to Grow | The Designing for Growth Field Book | Playing to Win | Solving Problems With Design Thinking | Change by Design
Summaries and Reviews
Amazon.com description: Product Description: How ordinary managers in any economy
can do extraordinary things to build
sustainable growth engine
The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face âthe terror of the plug.â The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is âgrowth gridlock,â when your company wonât support your great ideas until you prove theyâre goodâwhich is impossible since you canât get the proof until youâve tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities.
What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research, this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things.
Intrigued by how some people were able to consistently deliver the numbersâdespite both internal obstacles and highly challenging conditions in the marketplaceâthe authors discovered not only how they did it, but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools, including:
⢠Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences.
⢠Get a bigger box: How not to just âthink outside the box,â but create a bigger box by being wired for opportunity.
⢠Get rid of the monkey: Why the real monkey isnât Corporate on your back, but Corporate in your head.
⢠It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs, but finding opportunities already there that are overlooked by the
competition.
⢠Do It. Now!: Breaking through growth gridlock comes from âlearning by doing,â not through detailed analysis and planning.
The Catalyst is for people in the middle looking to free themselves from the shackles of business as usualâand deliver the organic growth thatâs demanded of them. But itâs also for CEOs and CFOs who want to release the creativity lying dormant within their businesses.
can do extraordinary things to build
sustainable growth engine
The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face âthe terror of the plug.â The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is âgrowth gridlock,â when your company wonât support your great ideas until you prove theyâre goodâwhich is impossible since you canât get the proof until youâve tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities.
What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research, this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things.
Intrigued by how some people were able to consistently deliver the numbersâdespite both internal obstacles and highly challenging conditions in the marketplaceâthe authors discovered not only how they did it, but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools, including:
⢠Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences.
⢠Get a bigger box: How not to just âthink outside the box,â but create a bigger box by being wired for opportunity.
⢠Get rid of the monkey: Why the real monkey isnât Corporate on your back, but Corporate in your head.
⢠It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs, but finding opportunities already there that are overlooked by the
competition.
⢠Do It. Now!: Breaking through growth gridlock comes from âlearning by doing,â not through detailed analysis and planning.
The Catalyst is for people in the middle looking to free themselves from the shackles of business as usualâand deliver the organic growth thatâs demanded of them. But itâs also for CEOs and CFOs who want to release the creativity lying dormant within their businesses.
Editions
Hardcover
With Robert Wiltbank, Robert Rosen |
from Racom Communications (September 15, 2011); titled "The Catalyst: How You Can Become an Extraordinary Growth Leader"
9781933199368 | details & prices | 254 pages | 5.75 × 9.50 × 1.00 in. | 1.02 lbs | List price $27.50
About: This book will help every executive--especially those middle managers caught in the middle, between bureaucratic structures and the need for profitability--deliver the organic growth that is demanded of them.
About: This book will help every executive--especially those middle managers caught in the middle, between bureaucratic structures and the need for profitability--deliver the organic growth that is demanded of them.
The price comparison is for this edition
With Robert Wiltbank, Robert Rosen |
from Crown Pub (March 24, 2009); titled "The Catalyst: How You Can Become an Extraordinary Growth Leader"
9780307409492 | details & prices | 254 pages | 5.50 × 9.00 × 1.25 in. | 1.00 lbs | List price $27.50
About: How ordinary managers in any economy can do extraordinary things to build sustainable growth engineThe Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them.
About: How ordinary managers in any economy can do extraordinary things to build sustainable growth engineThe Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them.
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