The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) | Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing) | Design Thinking Methodology Book | Essentials of Economics | Designing for Growth | The Designing for Growth Field Book | Change by Design
Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
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