search for books and compare prices
cover image
The Designing for Growth Field Book: A Step-by-Step Project Guide
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Columbia Univ Pr
Publication date January 14, 2014
Pages 133
Binding Paperback
Edition Spiral-bound
Book category Adult Non-Fiction
ISBN-13 9780231164672
ISBN-10 023116467X
Dimensions 0.50 by 9 by 9 in.
Weight 0.90 lbs.
Original list price $19.95
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description:
In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.


Editions
Paperback
Book cover for 9780231164672
 
The price comparison is for this edition
With Tim Ogilvie, Jeanne Liedtka | Spiral-bound edition from Columbia Univ Pr (January 14, 2014)
9780231164672 | details & prices | 133 pages | 9.00 × 9.00 × 0.50 in. | 0.90 lbs | List price $19.95
About: In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.