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Designing for Growth: A Design Thinking Tool Kit for Managers
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Bibliographic Detail
Publisher Columbia Univ Pr
Publication date June 7, 2011
Pages 227
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780231158381
ISBN-10 0231158386
Dimensions 0.75 by 9 by 9 in.
Weight 1.80 lbs.
Original list price $29.95
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Hardcover
Book cover for 9780231158381
 
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from Columbia Univ Pr (June 7, 2011)
9780231158381 | details & prices | 227 pages | 9.00 × 9.00 × 0.75 in. | 1.80 lbs | List price $29.95
About: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth.

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