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Brand Aesthetics
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Bibliographic Detail
Publisher
Palgrave Macmillan
Publication date
August 21, 2012
Pages
230
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780230336735
ISBN-10
0230336736
Dimensions
0.25 by 5.20 by 8.50 in.
Weight
1.05 lbs.
Published in
Great Britain
Original list price
$110.00
Summaries and Reviews
Amazon.com description: Product Description: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Editions
Hardcover
The price comparison is for this edition
from Palgrave Macmillan (August 21, 2012)
9780230336735 | details & prices | 230 pages | 5.20 × 8.50 × 0.25 in. | 1.05 lbs | List price $110.00
About: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues.
About: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues.
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