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Advertising Management
By
Shruti Jain and
Jaishri Jethwaney
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Oxford Univ Pr
Publication date
January 13, 2013
Pages
651
Binding
Paperback
Edition
2 pap/cdr
Book category
Adult Non-Fiction
ISBN-13
9780198074120
ISBN-10
0198074123
Dimensions
1.25 by 7.50 by 9.75 in.
Weight
2.28 lbs.
Original list price
$35.00
Other format details
university press
Summaries and Reviews
Amazon.com description: Product Description: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.
The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.
Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.
The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.
Editions
Paperback
The price comparison is for this edition
2 pap/cdr edition from Oxford Univ Pr (January 13, 2013)
9780198074120 | details & prices | 651 pages | 7.50 × 9.75 × 1.25 in. | 2.28 lbs | List price $35.00
About: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
About: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
from Oxford Univ Pr (August 17, 2006)
9780195678437 | details & prices | 716 pages | 7.00 × 9.25 × 1.25 in. | 2.35 lbs | List price $45.00
About: Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns.
About: Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns.
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