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Advertising Management
By
Jaishri Jethwaney and
Shruti Jain
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Oxford Univ Pr
Publication date
August 17, 2006
Pages
716
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780195678437
ISBN-10
0195678435
Dimensions
1.25 by 7 by 9.25 in.
Weight
2.35 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$45.00
Other format details
university press
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns. It goes on to discuss the role of consumer behaviour and advertising research, creative strategy, creative development, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and the impact of globalization on Indian advertising. Users would find this book highly useful for its coverage of the key concepts of advertising management explained through examples, caselets, tables, flow charts, and diagrams.
Editions
Paperback
2 pap/cdr edition from Oxford Univ Pr (January 13, 2013)
9780198074120 | details & prices | 651 pages | 7.50 × 9.75 × 1.25 in. | 2.28 lbs | List price $35.00
About: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
About: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
The price comparison is for this edition
from Oxford Univ Pr (August 17, 2006)
9780195678437 | details & prices | 716 pages | 7.00 × 9.25 × 1.25 in. | 2.35 lbs | List price $45.00
About: Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns.
About: Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns.
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