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Jaishri Jethwaney has written 3 work(s)
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Cover for 9780195678437 Cover for 9780198074120 Cover for 9780198063650
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Product Description: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns...read more

Paperback:

9780198074120 | 2 pap/cdr edition (Oxford Univ Pr, January 13, 2013), cover price $35.00 | About this edition: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
9780195678437 | Oxford Univ Pr, August 17, 2006, cover price $45.00 | About this edition: Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns.

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