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By
Reed K. Holden and
Thomas T. Nagle
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Bibliographic Detail
Publisher
Taylor & Francis
Publication date
May 1, 1994
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780136690603
ISBN-10
0136690602
Dimensions
1 by 6 by 9 in.
Weight
1.15 lbs.
Availability§
Out of Print
Original list price
$66.67
§As reported by publisher
Amazon.com says people who bought this book also bought:
Pricing Strategy | The Strategy and Tactics of Pricing | Monetizing Innovation | Confessions of the Pricing Man | Value-Based Pricing | Power Pricing | Pricing with Confidence | The Price Advantage | Pricing And Revenue Optimization
Pricing Strategy | The Strategy and Tactics of Pricing | Monetizing Innovation | Confessions of the Pricing Man | Value-Based Pricing | Power Pricing | Pricing with Confidence | The Price Advantage | Pricing And Revenue Optimization
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
Editions
Hardcover
With Reed K. Holden |
3 edition from Taylor & Francis (November 1, 2001)
9780130262486 | details & prices | 398 pages | 6.50 × 9.50 × 1.00 in. | 1.45 lbs | List price $75.20
With Reed K. Holden |
from Taylor & Francis (May 1, 1994)
9780136693765 | details & prices | 6.50 × 9.50 × 1.00 in. | 1.45 lbs | List price $39.00
About: This entire book is a practical guide loaded with topical examples.
About: This entire book is a practical guide loaded with topical examples.
from Taylor & Francis (January 1, 1987); titled "The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making"
9780138515102 | details & prices | 6.50 × 9.50 × 0.75 in. | 1.30 lbs | List price $62.00
About: The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making [Jan 01, 1987] Nagle, Thomas T.
About: The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making [Jan 01, 1987] Nagle, Thomas T.
Paperback
The price comparison is for this edition
With Reed K. Holden |
2 edition from Taylor & Francis (May 1, 1994)
9780136690603 | details & prices | 6.00 × 9.00 × 1.00 in. | 1.15 lbs | List price $66.67
About: This entire book is a practical guide loaded with topical examples.
About: This entire book is a practical guide loaded with topical examples.
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