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Thomas T. Nagle has written 4 work(s)
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Hardcover:
9780131856776 | 4th edition (Taylor & Francis, December 1, 2005), cover price $91.50
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization. (view table of contents)
Hardcover:
9780130262486 | 3 edition (Taylor & Francis, November 1, 2001), cover price $75.20
9780136693765 | Taylor & Francis, May 1, 1994, cover price $39.00 | About this edition: This entire book is a practical guide loaded with topical examples.
9780138515102, titled "The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making" | Taylor & Francis, January 1, 1987, cover price $62.00 | About this edition: The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making [Jan 01, 1987] Nagle, Thomas T.
Paperback:
9780136690603 | 2 edition (Taylor & Francis, May 1, 1994), cover price $66.67 | About this edition: This entire book is a practical guide loaded with topical examples.
Paperback:
9788475775692 | Juan Granica S A, July 1, 1998, cover price $45.00
Product Description: Die Autoren erklären, wie die Rentabilität eines Unternehmens trotz starker Konkurrenz durch Wettbewerbslenkung erhalten werden kann. Der Leser erfährt einfache, aber äuÃerst wirkungsvolle finanzielle Techniken zur Integration der Kostenfrage in Marketingentscheidungen...read more
Hardcover:
9783540612568 | Springer Verlag, March 18, 1998, cover price $69.99 | About this edition: Die Autoren erklären, wie die Rentabilität eines Unternehmens trotz starker Konkurrenz durch Wettbewerbslenkung erhalten werden kann.
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